Powered by the team at ChannelEyes, the OPTYX software platform is focused on providing intelligent sales advice for channel professionals. Knowing which partner to engage with at what time is the key to driving incremental indirect sales revenue.
The science behind OPTYX is based on the impact of a partner interaction. There can be numerous factors that influence impact. For example, certain deals have critical time periods and will not close if not actioned. Others factors may include geography, industry, tier level of partner, and the individuals (both internal and external) that are factors in the opportunity.
Here are 7 important benefits that OPTYX delivers on:
1. CHANNEL ALERTS
Challenge: CAMs have too many Partners to keep track of everything that can affect their book of business.
OPTYX monitors all the things that pertains to the Channel Account Managers (CAM’s) Partners and creates a list of Alerts for them. Think of this as the CNN ticker with on important difference, the news is specifically for each Account Manager
Alerts are derived from the digital universe of information and business information from your system and use ‘triggers’ that are configured specifically for your business.
OPTYX prioritizes the Alerts for each CAM and displays them in the CAM’s View so they know what’s important to them. CAMs won’t have to spend time looking for what they need to know, they won’t be surprised anymore and will; have more time to manage their business.
2. CHANNEL ACTION ITEMS
Challenge: CAMs can’t correctly prioritize all the stuff they have to do and the real revenue impact each action has. It’s really hard for even the seasoned Cam to know what’s best for the business all the time.
OPTYX determines what activities the CAM should be doing that are best for the business based on all the factors. OPTYX suggests things the CAM wouldn’t have thought of themselves or could not have known based on recent events of their experience level.
Action Items are derived from several sources and use ‘triggers’ that are configured specifically for your business.
OPTYX prioritizes the Action Items for each CAM and displays them in the CAM’s View so they know who to contact next and what to talk about to increase revenue.
3. CHANNEL PREDICTIONS
Challenge: It is really hard for anyone to understand which Opportunities and Account Manager can have the most influence on.
OPTYX uses enhanced data analytics and factors in data points including Partner, Partner Rep, Product Mix, Opportunity Age and Opportunity Updates to rank each priority.
Predictions are clearly shown to each Account Manager so they can see which Opportunities they can impact the most to win that business. OPTYX understands things like seasonality and late entered deals and is constantly refining its algorithms with its machine learning engine. Predictions uses ‘triggers’ that are configured specifically for your business.
OPTYX prioritizes the Predictions for each CAM and displays them in the CAM’s View so they know what’s important to them. CAMs won’t waste time on “Sure Things” and will concentrate on which opportunities they should to increase revenue.
4. CAM WORKFLOW
Challenge: No one wants to spend time updating Salesforce when there are sales to make! In addition, it is too hard to get the information needed when you meet with a Partner.
What if everything you’ve seen easy view and all your updates could be sent to your partner contact and flowed into Salesforce automatically!
Everything in OPTYX is served up in a ‘Single Pane of Glass’ or View specifically for the user through their Salesforce login. All the information you need already listed and shown. No more running reports and interpreting the data! Just click into an item; enter your updates send the updates to your Partner and to Salesforce. Integrated dialing, emailing and one-click partner facing report card make using OPTYX the easiest way to work smarter so you can sell more.
5. CHANNEL FORECASTING
Challenge: You don’t know what’s going to happen and you can’t tell if what you did last week is going to have the desired impact. It’s also is really important for planning product production and overall capacity; not to mention hitting your overall sales goal and it’s almost impossible to provide for each account manager.
OPTYX uses millions of data points and knowledge from modeling lots of businesses and applies this to your data to provide an un-biased yet human intelligence compensated Forecast
Forecasts are derived for your total Channel and shown in three sections: Safe, Forecast and Stretch. The totals are then further broken down so you can see the contribution by each Product, Partner and Account Manager.
OPTYX updates your Forecast daily based on previous day’s Opportunity updates. It provides a “Neutral” percentage based on a book of accounts for the CAM.
6. CAM LEADERBOARD
Challenge: It’s hard to really evaluate cams as they each have a different books of business, different experience, varying years in the position. Which one are generating actual revenue lift? Which ones are doing all the required activities? Who is guilty of just mailing it in as their Partners are having a great year?
OPTYX provides what an average CAM in your specific business should be capable of and compares them to that level bar. It provides a CAM by CAM ranking based on their book of business and shows where they went above and beyond, and where they fell short.
CAM Leaderboard separates the pure revenue from the work and effort for each CAM allowing you to manage your staff, identify training gaps and recognizing future super-stars.
OPTYX updates your CAM Leaderboard daily based on previous day’s Opportunity updates.
7. CHANNEL PARTNER HEALTH
Challenge: It’s hard to really evaluate Partners; Who’s good, who poor, who’s trending up or down? Revenue is too gross but what’s typically used. Wouldn’t you really like to know your share of wallet, relationship value, competitive product position and how all these are trending?
Revenue obscures the real health of the Partner which is why Optyx takes everything into account. It maps partners against one another and successful partners to provide each Partners’ Health Score and trending direction.
Partner Health is best described as “the potential for the Partner to be a quality partner over the next 12-18 months”. OPTYX algorithms are robust having been derived from many partners, not just yours. OPTYX constantly scrapes the web to update each Partners’ profile so you are assured the Health Score is accurate and up to date.
OPTYX Partner Health will allow you to see those new Partners that are Diamonds in the Rough!
OPTYX is the world’s first software platform that is focused on providing intelligent, real-time sales advice for channel professionals. Knowing which partner to engage with at what time is the key to developing a fast growing channel.